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It May Be Diesel's Turn to Shine As Americans Yawn at Hybrids

Forbes -- American consumers are boosting their interest in — and loyalty to — clean-diesel engines at the same time they’re demonstrating more and more indifference to hybrids.

“Repurchase loyalty” for diesel powertrains increased by nearly 10 percentage points last year compared with 2008 while consumer repurchase rates for hybrid technology remained about flat at 35 percent, according to new data compiled by R.L. Polk. Diesel’s jump in repurchase loyalty as measured by Polk hasn’t been reported, while news about hybrid-repurchase trends was widespread yesterday.

Diesel-repurchase loyalty was up by about 9 percentage points over the three years, to 28 percent last year from 19 percent in 2008, reported the Southfield, Mich.-based auto-research firm.

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Submitted Apr 11, 2012 By: eromitlab

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GB_direct1 Champion Author Pennsylvania Posts:1,140 Points:155,050 Joined:Nov 2011	Message Posted: Apr 24, 2012 8:22:50 PM Ignore GB_direct1 Report Abuse .
GB_direct1 Champion Author Pennsylvania Posts:1,140 Points:155,050 Joined:Nov 2011	Message Posted: Apr 18, 2012 9:03:14 PM Ignore GB_direct1 Report Abuse actually screw the EPA go back to the old engines gas or diesel - the military doesnt abide by EPA rules so why should we (oh yeah BIG BROTHER said so) what a joke - who cares about the environment its eventually going to burn up and there is nothing that you or any politician can do about it so just enjoy life the way it was and if you want change take OBAMA and all the other politicians and keep all the change you want to yourselves on an island on the south pole(you can choose whatever island you want when you get there) :)
dave27johnson Champion Author Chicago Posts:1,788 Points:409,345 Joined:Feb 2012	Message Posted: Apr 15, 2012 10:40:31 AM Ignore dave27johnson Report Abuse "Clean-diesel" is a good option. Europe relies on it.
honda0105 Champion Author Tallahassee Posts:18,632 Points:1,610,495 Joined:Nov 2008	Message Posted: Apr 15, 2012 5:49:13 AM Ignore honda0105 Report Abuse southtown: diesel is still not at all stations, but lots more. And yes, Europeans know that diesel is the more economical fuel. Now, if only we could go away from growing corn to make EtOH and instead put rapeseed plants to work for a nice smelling addition to fossil diesel....
honda0105 Champion Author Tallahassee Posts:18,632 Points:1,610,495 Joined:Nov 2008	Message Posted: Apr 15, 2012 5:47:38 AM Ignore honda0105 Report Abuse Gas_B: which century do you live in? New diesels aren't the same as they were even 20 years ago.
Eugene_C Champion Author Columbus Posts:2,299 Points:155,995 Joined:Mar 2004	Message Posted: Apr 12, 2012 8:03:45 AM Ignore Eugene_C Report Abuse i plan to get a diesel Cruze, as soon as I can test drive one.
Gas_Buzzer Champion Author South Carolina Posts:14,161 Points:2,594,365 Joined:Sep 2005	Message Posted: Apr 12, 2012 7:52:22 AM Ignore Gas_Buzzer Report Abuse Diesels are smelly...noisy...and expensive. Get them away from me!
Dodge_Me Champion Author Atlanta Posts:2,214 Points:556,980 Joined:Mar 2006	Message Posted: Apr 12, 2012 12:25:41 AM Ignore Dodge_Me Report Abuse No diesel for me
bcok Champion Author Los Angeles Posts:2,126 Points:1,544,495 Joined:Oct 2005	Message Posted: Apr 11, 2012 10:26:45 PM Ignore bcok Report Abuse Sorry, it's a hard sell for me.
southtown43701 Champion Author Ohio Posts:11,380 Points:2,417,905 Joined:Jul 2005	Message Posted: Apr 11, 2012 10:04:06 PM Ignore southtown43701 Report Abuse diesels outsell gas cars in Europe. remember 20 yrs ago, u couldn't find a diesel pump, now there @ every station. Come on America, lets get some new clean burnin' diesels in cars & esp a light smaller trucks. - 25 & 45mpg, i can live with that, for now.
jrschl Champion Author Louisville Posts:2,972 Points:682,040 Joined:Jun 2011	Message Posted: Apr 11, 2012 10:02:08 PM Ignore jrschl Report Abuse They have done a lot to diesel to make it a clear winner.
RAKARWOWSKI Champion Author Chicago Posts:4,005 Points:822,000 Joined:Jan 2011	Message Posted: Apr 11, 2012 10:01:53 PM Ignore RAKARWOWSKI Report Abuse Time to walk.
dmgas1 Sophomore Author Philadelphia Posts:122 Points:83,965 Joined:May 2011	Message Posted: Apr 11, 2012 9:58:29 PM Ignore dmgas1 Report Abuse Diesel MPG would have be well north of 40 in the city to justify the higher price for fuel.
judgemobile Champion Author Ohio Posts:7,575 Points:2,446,110 Joined:Nov 2005	Message Posted: Apr 11, 2012 9:56:44 PM Ignore judgemobile Report Abuse I remember when diesel was TEN CENTS a gallon and they could not even give it away.
TekWare Champion Author Toronto Posts:3,166 Points:673,875 Joined:May 2011	Message Posted: Apr 11, 2012 9:55:37 PM Ignore TekWare Report Abuse I miss my old diesel Rabbit... well, my knees don't.
jjfisher All-Star Author Toledo Posts:547 Points:749,460 Joined:Aug 2008	Message Posted: Apr 11, 2012 9:53:43 PM Ignore jjfisher Report Abuse I remember when diesel was less than gas, now look at it. Trucks move our home goods all over this country. I'm sure if there is an increase in diesel then you will not only be paying more to fill up with diesel but also food, clothes, furniture, etc.
big_mac64 Champion Author Tennessee Posts:10,593 Points:1,485,690 Joined:May 2005	Message Posted: Apr 11, 2012 9:52:26 PM Ignore big_mac64 Report Abuse ok
Jumpmaster82 All-Star Author South Carolina Posts:921 Points:850,200 Joined:Nov 2008	Message Posted: Apr 11, 2012 9:50:41 PM Ignore Jumpmaster82 Report Abuse I own a diesel and will ONLY buy diesel autos in the future, but I would like more choices! What about a diesel hybrid? How about more diesel options in American cars? By default I am limited to European autos now.
OGW Champion Author London Posts:5,329 Points:1,532,975 Joined:Sep 2005	Message Posted: Apr 11, 2012 9:50:25 PM Ignore OGW Report Abuse Diesel is not a good option for most people. Diesels need good care and are very expensive to maintain properly.
lightninjack Sophomore Author Ohio Posts:194 Points:15,695 Joined:Dec 2011	Message Posted: Apr 11, 2012 9:48:08 PM Ignore lightninjack Report Abuse Screw gas...I bought a schwinn ..lol
AstrogirlUT Rookie Author Utah Posts:22 Points:23,875 Joined:Apr 2012	Message Posted: Apr 11, 2012 9:45:56 PM Ignore AstrogirlUT Report Abuse It is interesting to know more about the diesel option. A hybrid is my next car (years from now), but maybe by that time, diesel fuel will make more sense.
blk911 Champion Author Colorado Springs Posts:2,923 Points:771,115 Joined:Nov 2004	Message Posted: Apr 11, 2012 9:45:55 PM Ignore blk911 Report Abuse Better idea!!
carpenter4u Champion Author Virginia Posts:2,436 Points:617,145 Joined:Jul 2011	Message Posted: Apr 11, 2012 9:41:31 PM Ignore carpenter4u Report Abuse the new diesel is quiet
RitaVespa Champion Author Oregon Posts:2,986 Points:793,235 Joined:Jan 2011	Message Posted: Apr 11, 2012 9:36:16 PM Ignore RitaVespa Report Abuse Yay!
johnnyg1200 Champion Author St. Louis Posts:4,181 Points:646,020 Joined:May 2011	Message Posted: Apr 11, 2012 9:35:57 PM Ignore johnnyg1200 Report Abuse The new EPA regulations are hard on diesel engines. The DPF (diesel particulate fitter) and EGR systems tends to clog if you don’t do enough highway driving or have a lot of idle time. These mandated components and other EPA regulations also have a very bad effect on MPG. They also have a NOX reduction system that involves the injection of urea in the exhaust stream. So you have to keep your urea tank filled as well as the fuel tank. We buy it in bulk so I can’t give you a cost on that. If things keep going the way they are the diesel engine will go the way of the coal fired power plant and for the same reason. The omnipotent EPA will regulate them out of existence.
carman11 Champion Author North Carolina Posts:3,342 Points:692,700 Joined:Jun 2011	Message Posted: Apr 11, 2012 9:34:22 PM Ignore carman11 Report Abuse OK
SparkieMi Champion Author Kalamazoo Posts:3,266 Points:589,360 Joined:Sep 2011	Message Posted: Apr 11, 2012 9:32:36 PM Ignore SparkieMi Report Abuse Would like more information about Diesel engines!!! Pro and con....
mrbee Champion Author Little Rock Posts:3,760 Points:2,467,500 Joined:Oct 2005	Message Posted: Apr 11, 2012 9:32:24 PM Ignore mrbee Report Abuse Not for me.
skyking19 Champion Author Little Rock Posts:2,006 Points:1,700,665 Joined:Jan 2007	Message Posted: Apr 11, 2012 9:28:58 PM Ignore skyking19 Report Abuse Slowly but surely we are understanding the value of diesel. Up to 30% more efficient than a gasoline engine. Long life span, higher torque. We export the heck out of it because we don't consume enough here. More passenger car diesel engines and more commercial class 8 CNG conversions. Let's build a bridge to the future to the next energy source. Go CNG, Go Diesel.
dcjauburn Champion Author Sacramento Posts:12,456 Points:2,240,565 Joined:May 2005	Message Posted: Apr 11, 2012 9:27:31 PM Ignore dcjauburn Report Abuse don't buy diesel powertrains. It will increase the demand on diesel and cause the price to increase. Then I will have to pay more to fill up my diesel powered vehicle and I don't want to give it up.
DandyDapple All-Star Author North Dakota Posts:715 Points:311,570 Joined:Sep 2008	Message Posted: Apr 11, 2012 9:26:19 PM Ignore DandyDapple Report Abuse I can't envision a hybrid that can pull my 40' fifth-wheel or a 30' stock trailer ... my pair of Dodge duallies both get around 22 - 28 mpg ... ( not a typo ) ... they're both chipped with 4" exhaust, K&N intake, & lockup converters ... although I believe there are a few good hybrids out there ... they're currently not practical for me ... diesel is king ...
Kaiyne Champion Author Chicago Posts:2,344 Points:473,690 Joined:Feb 2011	Message Posted: Apr 11, 2012 9:25:50 PM Ignore Kaiyne Report Abuse More statistics on diesel would be nice....
gass12 Champion Author Omaha Posts:8,394 Points:2,305,440 Joined:Oct 2005	Message Posted: Apr 11, 2012 9:23:49 PM Ignore gass12 Report Abuse I pass on the Diesel.
DEG Champion Author Las Vegas Posts:17,625 Points:3,495,680 Joined:Jul 2003	Message Posted: Apr 11, 2012 9:23:16 PM Ignore DEG Report Abuse The modern diesel powered vehicles are the better option in my opinion. This is especially true if the majority of the driving is highway miles.
pickledude72 Champion Author California Posts:1,120 Points:837,095 Joined:Jul 2008	Message Posted: Apr 11, 2012 9:22:38 PM Ignore pickledude72 Report Abuse Isn't it interesting that Diesel gas goes thru only half of the refining steps that regular unleaded does, yet costs more??????? Hummm, figure that one out
dadown Champion Author Tulsa Posts:1,275 Points:459,630 Joined:Jul 2008	Message Posted: Apr 11, 2012 9:21:10 PM Ignore dadown Report Abuse The Europeans figured out that diesels were more efficient years ago, but then their prices are way higher, so it got their attention sooner.
NorthglennBill Champion Author Denver Posts:7,432 Points:1,473,595 Joined:Oct 2008	Message Posted: Apr 11, 2012 9:19:56 PM Ignore NorthglennBill Report Abuse And all this will change in 6 months.
DriverofRed Champion Author Calgary Posts:2,178 Points:412,860 Joined:Dec 2011	Message Posted: Apr 11, 2012 9:19:27 PM Ignore DriverofRed Report Abuse will see
rx7racerca Champion Author Calgary Posts:4,201 Points:1,113,925 Joined:Sep 2008	Message Posted: Apr 11, 2012 9:19:16 PM Ignore rx7racerca Report Abuse Diesel and GDI gas engines, like the new Ford Focus, or Mazdas with SkyActiv, or Kias with GDI - offer impressive performance from smaller, more efficient four-cyls. The GDI engines cost little more than conventional gas. Diesel still has an upfront premium, but even better mileage - averaging 20% better in similar chassis, and loads of torque, which of course Americans are used to with their preference for larger engines.
jimmy544 Champion Author Boston Posts:4,123 Points:654,830 Joined:Feb 2011	Message Posted: Apr 11, 2012 9:15:28 PM Ignore jimmy544 Report Abuse Everyone I know that has a hybrid loves them. Why is this biased piece here.
PoohMcGoo Champion Author Alabama Posts:3,067 Points:801,185 Joined:Dec 2010	Message Posted: Apr 11, 2012 9:15:21 PM Ignore PoohMcGoo Report Abuse Don't think so
Hoporrene Veteran Author Mississippi Posts:312 Points:206,970 Joined:Dec 2011	Message Posted: Apr 11, 2012 9:15:15 PM Ignore Hoporrene Report Abuse Hybrids ae the worst
firefly09 Champion Author San Diego Posts:2,497 Points:716,700 Joined:Mar 2009	Message Posted: Apr 11, 2012 9:14:17 PM Ignore firefly09 Report Abuse Yes, this I can see happening.
DustyHorse Champion Author Virginia Posts:6,090 Points:1,392,330 Joined:Oct 2008	Message Posted: Apr 11, 2012 9:11:45 PM Ignore DustyHorse Report Abuse That might make sense. In the longer run I think compressed natural gas may makes sense.
Mr Tex All-Star Author Dallas Posts:877 Points:2,494,385 Joined:Jan 2004	Message Posted: Apr 11, 2012 9:10:33 PM Ignore Mr Tex Report Abuse Naturally I believe in diesel.
LetemEatCake Champion Author Oklahoma City Posts:5,596 Points:1,206,355 Joined:Mar 2008	Message Posted: Apr 11, 2012 9:09:14 PM Ignore LetemEatCake Report Abuse FlyingtigersPC...And in the winter, stations sell Diesel#2, a winter mix where appropriate! Eromitlab...thanks for posting such an interesting article!
serrog Champion Author Nova Scotia Posts:5,569 Points:1,513,105 Joined:Oct 2008	Message Posted: Apr 11, 2012 9:08:42 PM Ignore serrog Report Abuse OK
Prodaddy Champion Author Houston Posts:8,380 Points:1,895,185 Joined:May 2007	Message Posted: Apr 11, 2012 9:06:51 PM Ignore Prodaddy Report Abuse I don't see this happening
BlackSbr Champion Author Nevada Posts:1,000 Points:564,050 Joined:Sep 2011	Message Posted: Apr 11, 2012 9:05:31 PM Ignore BlackSbr Report Abuse Yawn
melvindale Champion Author Michigan Posts:1,438 Points:351,230 Joined:Jun 2011	Message Posted: Apr 11, 2012 9:02:07 PM Ignore melvindale Report Abuse What Americans want is to get the huge improvements in fuel economy without having to pay for them. So if you can make it look, act, and cost exactly like the competing gasoline powered cars and truck, then you will be able to sell as many as you can make. But the status quo in alternate fuels and super economical cars and trucks are not what's going to sell in the USA in large numbers. So, figure out how to bring down the cost of diesel cars and trucks, as well as diesel fuel, and diesel has a chance to be the big game changer in the USA.